{"product_id":"digital-marketing","title":"Digital Marketing","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eWhat is Digital Marketing, actually? Your Digital Marketing strategy increases brand awareness and sales through well-planned digital marketing campaigns. This isn’t achieved through some dark magic; each strategy is tailored to your business and the unique traits of your industry and is incredibly useful for both business-to-business and direct-to-consumer businesses.\u003c\/p\u003e\n\u003cp\u003e###split###\u003c\/p\u003e\n\u003ch1 data-pm-slice=\"1 1 []\"\u003eHere's how to create a Digital Marketing Strategy.\u003c\/h1\u003e\n\u003cp\u003e\u003cbr\u003eThe first step in any Digital Marketing Strategy is to define the goals and select specific digital marketing channels. These are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSearch Engine Marketing\u003c\/strong\u003e - Overall increase in traffic to your digital channels, such as your website\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEmail Marketing\u003c\/strong\u003e - Collecting customer information and sending email flows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUser Marketing\u003c\/strong\u003e - Defining your ideal customer, then developing look-a-like audiences\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eContent Marketing\u003c\/strong\u003e - Creating content that resonates with customers so they engage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSocial Media Marketing\u003c\/strong\u003e - From content marketing to paid advertising on social channels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePay Per Click Marketing\u003c\/strong\u003e - Creating a campaign and paying Google Ads or Facebook Ads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Awareness\u003c\/strong\u003e - Increasing the customers’ knowledge of your brand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Creatibly","offers":[{"title":"Basic Digital Marketing Package","offer_id":42002917589107,"sku":"","price":3999.0,"currency_code":"USD","in_stock":true},{"title":"Intermediate Digital Marketing Package","offer_id":42002917621875,"sku":"","price":9999.0,"currency_code":"USD","in_stock":true},{"title":"Advanced Digital Marketing Package","offer_id":42002917654643,"sku":"","price":15999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1323\/6495\/files\/Creatibly_Product_DigitalMarketing_1500x1500_22a54c20-ecee-4500-873b-d2e1d377a9d7.png?v=1719080461","url":"https:\/\/scottluscombe.com\/products\/digital-marketing","provider":"Creatibly","version":"1.0","type":"link"}