{"product_id":"social-media-management","title":"Social Media Management","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eI sold my eCommerce business, Dawg Grillz, on the popular CBC TV Show The Dragons' Den. I built the brand from scratch and the entire sales pipeline on social media channels using expert social media management, content creation, and user-generated content.\u003cbr\u003e\u003cbr\u003eThese social media efforts turned the start-up into a 6-figure business within the first year. I've been using \u003cmeta charset=\"utf-8\"\u003emarketing on social media to build eCommerce brands in the direct-to-consumer and business-to-business industries ever since. I can create demand for your product or service and develop relationships without you lifting a finger!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e###split###\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 1 []\"\u003eHow to grow your social media audience and turn your target audience into new clients.\u003c\/h2\u003e\n\u003cp\u003eBuilding your brand on social media channels is ongoing, daily work, and businesses of every size hit a bottleneck of whether to hire a full-time social media manager, graphic designer, and content creator or go with a done-for-you solution. The problem with full-time is simply the cost. Very few full-time employees can handle all aspects of your social media presence. As one of the top social channel managers I help brands from the start-up phase up to $250 million per year enterprises build their social media channels, create content, post, and create relationships with viewers that convert to leads.\u003c\/p\u003e\n\u003ch2\u003eHere is how I grow your social channels:\u003c\/h2\u003e\n\u003ch4\u003eIncrease Brand Awareness on Social Media platforms\u003c\/h4\u003e\n\u003ch2\u003eStep 1. Professional Social Profile Design and Writing\u003c\/h2\u003e\n\u003cp\u003eThe first step in your marketing on social media is creating multiple social media channels representing your brand. This is done by using your existing Brand Identity assets, creating digital assets, and applying them to your chosen social media channel. This will increase brand awareness and resonate with social media users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Profile Image Design\u003cbr\u003e• Header Image Design\u003cbr\u003e• Profile Writing\u003cbr\u003e• Highlight Icon Design\u003c\/p\u003e\n\u003ch4\u003eSchedule Posts and Write Content\u003c\/h4\u003e\n\u003ch2\u003eStep 2. Create a 90-Day Content Calendar to keep your content fresh\u003c\/h2\u003e\n\u003cp\u003eComing up with your content plan and an effective social media marketing strategy can be as time consuming and difficult as creating the content. We use analytics tools and social listening for trending content on social platforms in your industry so we can attract your target audience. As your dedicated social media manager, I ensure that your content is optimized every 90-Day period by analyzing what worked best and fine-tuning your content for conversions. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Daily Written Content\u003cbr\u003e• Easy to Understand 90-Day Plan\u003cbr\u003e• Access to Your Calendar Anytime\u003cbr\u003e• What to Write About, Post, and When\u003c\/p\u003e\n\u003ch4\u003eCreate Social Media Posts\u003c\/h4\u003e\n\u003ch2\u003eStep 3. Build your Social Media Content Templates for Consistency\u003c\/h2\u003e\n\u003cp\u003eStop worrying about what formats go where, and what software to use to get beautiful looking and like-worthy, viral social media content templates built for you in popular software such as Adobe Photoshop, Adobe XD, and Figma for image posts and carousels, and Adobe Premiere for video content on Instagram Reels, Tik Toks, and YouTube Shorts. Your templates can be used over and over as they are unique enough to generate continuous interested while being on brand!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• 30 Image Templates\u003cbr\u003e• 3 Video Templates\u003cbr\u003e• Access to Your Templates Anytime\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eStep 4. Keep your Social Channels up to date with Monthly Content and Management\u003c\/h2\u003e\n\u003cp\u003eYou're too busy to manage your social media accounts, and social media management platforms just add more complexity and work than you want to deal with. I get it, successful social media management takes a huge amount of time, which you don't have, you just want to jump to the inbound leads and start selling your products and services. We take your social media strategy and deploy effective social media management to create the content, and post to your platforms for you. You're completely hands-off with this service!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Daily Content Design\u003cbr\u003e• Daily Posting to Your Chosen Platform\u003cbr\u003e• Continuous Communication with Your Audience\u003cbr\u003e• Monthly Report on Performance\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 1 []\"\u003eFrequently Asked Questions about Social Media Management:\u003c\/h2\u003e\n\u003ch4\u003eWhat are SMART goals?\u003c\/h4\u003e\n\u003cp\u003eThese types of goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. When we apply these goals to your social media management plan, Specific is regarding the type of platform and the artwork's dimensions. Measurable tracks growth in Accounts reached, Accounts engaged, and Total Followers. Relevant is whether the content is resonating with your audience, which can be tracked both with analytics, likes, and follows, but also with sales, which may not always correlate with how viral the post is (some posts with lower likes actually achieve business goals, while higher likes may not). Time-Bound is building a schedule, sticking to it, and testing and optimizing whether certain times of day perform better for your audience.\u003c\/p\u003e\n\u003ch4 data-pm-slice=\"1 1 []\"\u003eHow do I generate leads with social media?\u003c\/h4\u003e\n\u003cp\u003eWhen I built Dawg Grillz, I didn't have a huge budget; I completed the entire brand, including product stock, molds for manufacturing, and marketing campaigns, for $40,000 all in. In the first year, the brand returned ~$170,000 in sales. To generate sales with social media, I relied heavily on user-generated content. I found my target audiences using a content strategy that achieved business objectives through posting at the right time, relevant content, and trending hashtags.\u003c\/p\u003e\n\u003ch4 data-pm-slice=\"1 1 []\"\u003eWhat analytics data should I track with social media?\u003c\/h4\u003e\n\u003cp\u003eThere are many tools out there for analytics, tracking, and attribution, but the best way is connecting your social with shoppable products and services that you can directly track. Growing a social audience is excellent when it comes to digital marketing, but ensuring you're attracting the right audience with writing copy that resonates with them and achieves your small business goals is critical.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Creatibly","offers":[{"title":"Profile Design and Writing","offer_id":39477045002355,"sku":null,"price":549.0,"currency_code":"USD","in_stock":true},{"title":"90 Day Content Calendar","offer_id":39477045035123,"sku":null,"price":1249.0,"currency_code":"USD","in_stock":true},{"title":"Content Template Design","offer_id":41799375716467,"sku":"","price":1749.0,"currency_code":"USD","in_stock":true},{"title":"Monthly Content Creation and Management","offer_id":41799375749235,"sku":"","price":2499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1323\/6495\/files\/Creatibly_Product_SocialMedia_1500x1500_8902a7ce-692d-48e9-99d9-c3d5a9d56404.png?v=1715777146","url":"https:\/\/scottluscombe.com\/products\/social-media-management","provider":"Creatibly","version":"1.0","type":"link"}